By?Susan Gunelius, About.com Guide
全文：http://weblogs.about.com/od/searchengineoptimization/p/Search-Engine-Rep...
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What is Search Engine Reputation Management?:
Search engine reputation management (SERM) is the process of monitoring search results related to your name and associated keywords to ensure the results that people see when they search for you using search engines like Google, Yahoo!, and Bing are the ones that you want them to see.
Why Search Engine Reputation Management Matters to Bloggers:
As a blogger, your search engine reputation matters because you want to be sure that people find the right results when they conduct a search on Google or their preferred search engine to find you or your blog. When someone types your name, your blog's name, or a related keyword phrase into Google, you don't want negative results or results that have nothing to do with you or your blog to appear.
That's why it's critical for any blogger with goals to develop a well-trafficked blog to monitor their online reputation on an ongoing basis. If the wrong results show up in Google keyword searches, you could lose important traffic and limit your blog's growth potential.
How to Monitor Your Search Engine Reputation:
There are a variety of tools that you can use to keep track of your search engine reputation. Most are free and many can even be automated. In other words, you set them up and then let them do their thing. You'll receive notifications of published content that matters to your online reputation.
Following are several popular tools that you can use to monitor your online reputation quickly and easily. As you find content and comments published about you online that affect your search engine reputation, be sure to join the conversation to build relationships, indirectly promote your blog, and respond to negativity about you or your blog.
Google Search: Use the Google Advanced Search form to conduct a daily search (select the "last 24 hours" option to restrict results only to the previous day) on your name, your blog name, and any other specific keyword phrases that affect your online reputation. Follow links to relevant results and investigate the sources.
Google Alerts: Set up Google Alerts for your name, your blog name, and related keyword phrases, so you automatically receive an email message each day when content that includes your keywords is found by Google. Follow the links to see what's being published about you.
Twitter Search: Use the Advanced Twitter Search form to conduct daily searches on your name, blog name, and related keyword phrases and sort the results by date. Follow relevant links and investigate what was published and shared about you on Twitter.
Twitter Alerts: Use a tool like Twilert to set up automatic email notifications when your name, blog name, and related keyword phrases are published on Twitter. When results are sent to you, click on the links and learn who is talking about you and what they're saying.
Monitter: Using a tool like Monitter, you can track Twitter updates related to your chosen keywords (for example, your name, your blog name, or keywords related to your blog) in real-time. It's the perfect tool to stay on top of your online reputation and respond to related tweets instantly. It's also perfect for building relationships and indirectly promoting your blog because you can jump into conversations as they're happening.
Web Analytics Tool: If you track your blog's performance with a web analytics tool like Google Analytics, then you can see the sites that are sending traffic to your blog. Follow the incoming links and see what the source is saying about you and your blog.
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