信誉系统

Online reputation matters for the majority of North American consumers, according to research released by 1&1 Internet Inc., a Web host. The survey, conducted by MaCorr Research, of more than 1,000 North American consumers, found that 80 percent of consumers regularly check the Internet for material about an online retailer, or “e-tailer,” before committing to a purchase.?

In this brief material, we introduce some works on source credibility theory, including trust model, reputation evaluation, rater system and applications.

Most people don't give a lot of consideration to online reputation management until the time comes when they think they need it.
In actuality, you need to institute an online reputation management program before negative mentions of you or your company appear in the SERPs. It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

Search engine reputation management (SERM) is reaching the next level. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. A professional approach doesn't just consist of cleansing the search results once a reputation is already in trouble. Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand.

What is Search Engine Reputation Management?:
Search engine reputation management (SERM) is the process of monitoring search results related to your name and associated keywords to ensure the results that people see when they search for you using search engines like Google, Yahoo!, and Bing are the ones that you want them to see.

信誉系统是一种通过一些实体相互给出看法和评价，来试图确定这些实体的等级和类别的合作性筛选算法。
这很类似于一种推荐系统, 但是和其他对实体的推荐不同（比如书籍、电影，或者是音乐），信誉系统是实体间的互相推荐。信誉系统可以使所谓的信任(Resnick 等人 2000)
更容易被量化，随着信誉的更加明显，这一系统也变得更加有效。

公司的信誉既由公司本身的质量和服务决定，同时也因消费者对其使用的印象，以及自身的经验而有所界定。在社会网媒体面前，消费者和公司的交互程度更深。此种情况下，消费者对公司的评论，机会有正面的评价，也会有负面的投诉。而在网络的搜索界面上，你可以看到这些结果，负面信息对公司的信誉损害是不言而喻的。